A partner, not just a distributor.
For over 50 years, Yousef M. Haddad Co. & Partners has done more than move boxes. We build brand equity, not just volume, and we own the route to consumer across every touchpoint in Jordan. If you are a brand owner looking for a partner who protects a brand as carefully as they grow it, let us build something exceptional together.
A 360 spirits partner
We don't chase volume at the expense of brand equity. We grow both.
We build brand equity
Most distributors move boxes. We build demand across every consumer touchpoint and grow a brand for the long term, not just the next order.
We own the whole journey
An integrated route to consumer across on-trade, off-trade, travel retail and e-commerce, backed by decades of market knowledge and a national execution engine.
Built for premium brands
Decades managing the finest spirits sold in Jordan, with a deep understanding of brand storytelling, the right occasion and the right route to consumer.
Everything a brand needs to win
Brand management
A dedicated team that treats your brand as its own.
Marketing & activation
From menus and visibility to events and experiences.
National sales force
Feet on the street across every channel in the kingdom.
Warehousing & logistics
Five warehouses and scaled distribution, with speed to market.
Compliance
Full regulatory compliance and responsible marketing.
Insight & reporting
Transparent performance data from across our channels.
Every channel, the length of the kingdom
Brands we've built
Over five decades we have grown some of the world's most respected spirits, wine and beer brands in Jordan.
A partner built for brands that think long-term
- Unparalleled route to consumer
- Brand building across every channel
- Long-term stewardship, not short-term sell-in
- Family values, integrity and compliance at the core
- Selective partnerships built on trust and transparency
- A true 360 partner, from brand entry to consumer experience
We represent the right brands. Tell us about yours.
Share a few details and our trade team will explore how to bring your brand to Jordan.