A family name in Jordanian drinks.
Yousef M. Haddad Co. & Partners is Jordan's largest specialized distributor of beer, wine and spirits. What began in 1973 as the distributor for our family's own distillery has grown into the country's most complete drinks portfolio: over 300 brands from more than 20 countries, delivered to every corner of the kingdom.
Fifty years of distribution
Yousef M. Haddad Co. was established in 1973 as the sole distributor and agent for its mother company, Eagle Distilleries. In the years since, we added the world's leading imported brands to our portfolio, and today we reach the entire universe of points of sale for beverages in Jordan: the domestic market, the Aqaba Special Economic Zone, border shops and diplomatic missions.
Behind that reach is a national logistics network. We operate five warehouses across the kingdom, two in Amman and one each in Zarqa, Irbid and the Aqaba Special Economic Zone. Our headquarters, Haddad Plaza, is a modern four-storey complex in the heart of Amman that brings every department under one roof, from warehousing and logistics to marketing, sales and management.
Vision, strategy, mission
Vision
To be recognized as Jordan's leading marketing and distribution beverage company, focused on commercial excellence, professionalism and customer satisfaction.
Strategy
Our portfolio brings together spirits, beer and fine wines from around the globe. We work closely with our suppliers to keep our efforts focused, giving every brand we carry the attention it deserves, and we continually develop new ways to grow them in the market.
Mission
We are dedicated to building long-term relationships with our suppliers and customers. We grow and protect brands by adding value through tailored solutions and superior in-market execution of our sales and marketing programs.
Part of Qudurat Investments
Yousef M. Haddad Co. & Partners belongs to Qudurat Investments, the Haddad family holding company. The group traces its roots to Methyeb Mousa Haddad (1917 to 1984), who founded Eagle Distilleries near Zarqa in the early 1950s and grew it into a diversified family enterprise. In 2014 those businesses were brought together under one umbrella, Qudurat Investments, which today spans drinks, food, personal care, manufacturing and agriculture.
Eagle Distilleries
Our sister company and Jordan's largest producer of domestic spirits, wines, industrial alcohol and dry ice. Founded by Methyeb Haddad in 1953, it distils Arak Haddad and the house brands we distribute nationwide.
Methyeb Haddad & Sons Co.
A market leader in toiletries, cosmetics and household care, manufacturing under license for Colgate-Palmolive and Mennen.
Jordan Potato & Corn Chips Co.
A leading Jordanian manufacturer of corn, potato and wheat snacks since 1983, best known for its flagship Mr. Chips brand.
Plastics & Packaging
Plastic bottles in HDPE and PVC, caps and cotton-swab sticks, supplying the group and the wider market.
Al Nuzha Farms
Over 3,000 hectares of farmland growing potatoes, grapes, olives and other fruits and vegetables.
Colorado Brewing Company
The brewery behind Carakale, Jordan's craft-beer pioneer. Brewed in Fuheis near Amman and named after the caracal, the wildcat native to the country.